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Our Marketing Strategy

HouseNow.com is a real estate portal that specializes in online real estate display and search. HouseNow.com achieves a search result position through popular search engines Google, BING, Yahoo, and others.

Today's real estate buyers demand search convenience and privacy. These buyers are empowered with HouseNow.com owing to our comprehensive, accurate & timely real estate inventory that is provided by several multiple listing services. HouseNow.com is dedicated to continued improvements in technology, ease in use, and strong adoption of the Internet. Along with industry participation with member brokers who belong to the National Association of Realtors, our innovative approach to online home searches and user friendly website has buyers returning again & again.

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Increasing the Exposure and Market Appeal of Your Real Estate

It takes more than a sign in the front yard to sell a home. The use of descriptive flyers will help, as will advertising in the local newspaper and other printed media. Using the newspaper is, however, typically expensive if your home does not sell immediately. That is why placing your property listing with a member broker to the National Association of Realtors makes sound economic sense. Our broker network consists of broker members to the National Association of Realtors and have our committed endorsement in being highly ethical, educated and professional in the services they provide.

You should consider paying a percentage of the sale price of your home to a real estate broker who may bring you a buyer and who participates in the multiple listing service in your market area. This will certainly expedite the sale of your home.

Make your house appealing from the street. Spruce it up as much as you can, especially prior to an Open House showing. Potential buyers are discouraged by lack of upkeep. When showing the interior to potential purchasers, keep it tidy.

Your home will not sell unless the price is right. Typically, the sale price is lower than the listing price, but not by much. Set the price too high, and your home will remain unsold. Price it too low, and you lose potential profit within a short amount of time. Setting the right price is one of the most valuable services provided by NAR member broker that specializes in your market territory and who may be located within the growing broker network on HouseNow.com. HouseNow.com encourages you to contact an NAR member broker identified within our broker network and have them perform a competitive market analysis to help you price your home and includes a detailed study of active, pending and sold transactions for properties similar to yours and within your neighborhood.

Equally important to price is exposure time, that is the amount of time it will take your property to sell at the established price. If your property is priced correctly and is reasonably in line with other market offerings, you should expect reasonable offers within the marketing times evidenced by local sales similar to yours and which can be provided in analysis by your chosen NAR member broker. You do want to avoid your property listing becoming over exposed for time periods longer than typical.

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Negotiating the Sale

If you receive an offer to purchase, you can either accept it as-is, accept it under certain conditions that will make the offer appropriate, or reject it outright. If you accept it as-is, all terms appear to be suitable. More commonly, the offer is almost okay, but may need some changes.

The offered price may be too low, or may be contingent on the sale of a buyer's own property, or some other condition. The proper response is for you to prepare a counter-office, which modifies the buyer's offer. You may go back and forth in negotiations with the buyer until all terms of the sale are satisfactory to both you and the buyer.

Once you have agreed to all terms of sale and included them in written contract form, have the papers reviewed by a real estate attorney. This makes sense not only when you use a real estate broker, but especially when you do not.

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Why Use a Broker?

A real estate broker is first and foremost a real estate professional. As a professional, the broker has specialized knowledge of real estate. Knowledge of local real estate market includes knowing how to help market properties for sellers, as well as how to find the right home for the buyer the broker may represent.

A real estate broker is motivated to help buyers and sellers of real estate by sharing in the commission or fee typically paid by the seller when the house is sold. Most owners who choose to sell their homes without using a real estate professional avoid having to pay a commission or fee. The commission or fee paid by the seller is typically shared between the listing broker (who listed the property) and the buyer broker (who brought the buyer). Dual agency, that is one agent representing both parties, may accommodate a reduced commission rate.

Even if you choose not to have a listing broker represent your property, you should consider offering compensation to a buyer broker. This can save you a lot of time finding a buyer and, what's more, the buyer broker can assist in drafting the contract of sale and provide additional expertise. By offering a buyer broker compensation, your property is exposed to thousands of brokers representing their buyer clients through the Regional Multiple Listing service and in fact may appear on other broker websites through participatory efforts recently mandated by the National Association of Realtors©.

Note that real estate brokers are leery of bringing a buyer to a seller without a strong assurance that the seller will pay a commission or fee. Many brokers have seen their efforts to help a seller defeated by the seller's unwillingness to compensate as promised. If you are willing to pay for broker cooperation, be sure to state this prominently on your flyers, in your HouseNow.com property listing detail, or in the other media used to advertise your home for sale.

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Inspections and Disclosures

Although your legal obligations as a home seller vary from state to state, these tips will help you assure the buyer that the property is acceptable. For the buyer to feel comfortable enough to make a purchasing decision, this means understanding the condition of your home.

A property disclosure is required in a majority of real estate transactions and is provided for you to complete within the HouseNow.com tools. Your property disclosure is made available to those who view your property detail when searching for properties on the site. The following, other 3rd party inspections may be requested by a potential buyer, and their fees may be negotiated to be paid by you, the buyer, or shared between both of you. You may perform some of these inspections prior to receiving any offers or buyer interest, but may also wait for them to be requested.

A termite and pest inspection is warranted if the property is suspected having pest infestation or wet/dry rot. A clean pest and dry rot certification may be required for lending purposes. A lead based paint or asbestos inspection if your property was constructed prior to 1978 may be required under Federal legislation.

A roof inspection by a qualified roofing contractor is recommended when the roof cover is showing signs of age or when signs of leaking are apparent.

A whole house inspection by a professional inspector or licensed contractor is a good idea if questions could arise about the proper functioning of the home's mechanical systems as well as the overall condition of the home.

A structural inspection by a structural engineer is reasonable step to take if there may be questions about the integrity, stability, of the residential structure and/or foundation.

An environmental inspection is recommended if there is a possibility that radon gas may seep into the home or it is suspected that contamination of the property may have occurred owing to below ground oil tanks used for heating or other contaminant sources.

An appraisal by a state licensed or certified appraiser is necessary when the purchaser seeks to buy your home with the condition of mortgage financing. The appraiser's inspection of your home is not a technical inspection such as performed by the above professionals. Rather, the appraiser's inspection is similar to that of an experienced buyer, and helps the appraiser to understand the size, room count, layout, quality, and condition of your home for valuation purposes. This collateral assessment is for lending decisions that are federally regulated and insured.You can hire an independent state licensed real estate appraiser to do a fair market value appraisal of your property.

The appraiser's opinion is significantly different that a Comparative Market Analysis in form content, is qualified under state licensing laws, independent and non-biased, and is used for federally regulated lending practices. You can in turn use this appraisal report to effectively negotiate a sale price for your property with a potential buyer should the appraisal be performed ahead of time and for the purpose of pricing your home prior to any buyer interest. Your buyer will more than likely require an appraisal for lending purposes, so the function of the appraisal is often mandatory to a real estate transaction at some point. The buyer's lender will typically require a new appraisal, but may also be inclined to use an existing appraisal under certain circumstances and subject to loan underwriting approval. In this instance, the appraisal fee may be negotiated as reimbursement to the seller, or shared between seller and buyer.

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Smoke Alarms

To conform to Oregon Real Estate Law ORS 479.257 effective January 1, 2002, the sale of a dwelling now legally requires installation of ìionizationî smoke alarms which much include a hush feature, and, if battery powered be supplied with a 10-year life battery. The following information is provided with no warranties as to its completeness or accuracy, however is obtained from reliable sources. For the official statute, current interpretations, and answers to frequently asked questions please visit the official web site Oregon Office of State Fire Marshall

  • Hush Button Feature Required
    "Hush-button" can only silence the unit for a maximum period of 15 minutes. If you need to remove the cover to silence the unit, it is not a "hush-button"unit and it must be replaced.
  • Battery-only Units
    Must have a lithium power cell, 10-year life battery. Must have a "hush-button"feature as described above.
  • Hard-wired Connection
    Must have a backup battery, generally a regular 9-volt battery. (10-year life battery not required). Must be continuously connected to a 110 volt power (not acceptable as plugged into an outlet.). Must have a hush-button feature.
  • Alarm System With Smoke Detectors
    Must have a silencing feature (able to be temporarily silenced and automatically reset.)
  • Minimum Placements
    Unit required on every level of the home, including basement and attics. Unit required outside each sleeping area. New-built homes have additional requirements that are described within guidelines available to builders from the Oregon Public Information offices.
  • How To Identify Incorrect Units
    One button and a light, no hush feature. No test or "hush-button". Buzzer sound units do not have a battery backup power source. Any such unit(s) should be replaced to comply with Oregon law.
  • Maintenance Tips
    Replace any ionization smoke detector over 10 years old as they become less effective with age. Replace batteries regularly, or annually. Vacuum alarms monthly to remove dust and other debris that hinder performance. Replace any unit that has been exposed to a fire or excessive smoke.
  • *Exemptions
    Photoelectric smoke alarms which activate a photocell to trigger the alarm. Also exempted are multi-purpose alarms, such as combination smoke/fire/carbon monoxide alarms.
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